A lesson in golf? I’ll be the first to admit that televised golf is not the most exciting sport to watch. However, I was recently struck by an interesting behavior exhibited by the players. Lining up the putt… When a pro is lining up a difficult putt, you will notice that they begin by […]
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How to Overcome the Objection
Have you ever been in this place? You are sitting across the conference table from a group of executives from a firm that your company needs as a strategic partner. You are wrapping up the final points in your presentation, and as you are finishing you can already see it written on their faces. There’s an […]
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